Dia is a sports brand that lives by 7 key values. Our challenge was to illustrate these values in a series of videos.
We concentrated on the active movements and rituals that are associated with the different sports features in the series.
This episode features celebrated kick-boxing champion Jérôme Le Banner.
Production: Check-in Films
Client: Dia 7
Directed by: Thibault Dufour & Philip Drouin
Camera: Nils Ruinet
Music: Christophe Couot
© Check-in Films / February 2010